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Getting to know your customers

Insight Consumer

Craft an outstanding customer journey with our tailored research and reporting

Exceed expectations

If you want to impress your customers, you’ll need to get to know them first. Using various Customer Insight strategies, we study your customer base, finding out what intrigues and inspires them – and what compels them to champion your brand. We then pinpoint where they’re based across the UK to determine where your business expansion will be most positively received.

Using our hard-won understanding of the hospitality sector’s intricacies, as well as our scientific and technical expertise, we focus on fine-tuning every aspect of your offering both online and instore. We believe this is the best way to build a lasting, authentic connection between you and your customer.

Mystery Shopping

Develop a detailed understanding of how specific areas of your store operate with our tailored mystery shopping programmes. Hone your service and operational standards and reward your best performing teams.

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Mystery dining

Enhance your service standards through our tailored Mystery Dining programmes. Clear, constructive and actionable feedback based around how customers experience your brand.

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Bespoke training

Using our data analysis, we can structure staff training to improve performance across the board.

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Market research

Benefit from immediate, accurate and interactive consumer research sourced from responses to our bespoke questionnaires.

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Customer profiling

Gain an in-depth understanding of your key demographic’s needs and behaviour patterns through our Customer Profiling research techniques.

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Our latest customer insights

The DHSC have held a consultation suggesting that pubs and restaurants should show the calorie content of all dishes on their menus - but how will this affect operators?
2 minute read

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In a crowded marketplace where there are so many ways to spend your hard earned money, who is winning the battle to get you to part with your cash?
3 minute read

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In Crisis or Recovery?
2 minute read

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Who we've helped...

5 venues

“Dreams of frolicking with friends in a world of American fiction became a reality.”
4 minute read

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2 stores

An award winning Mexican fast food concept, Poncho8 is ever popular with the London lunch crowd.
3 minute read

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21 restaurants

San Carlo believe that the key to everything is the quality of their ingredients.
3 minute read

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Streets ahead

When it comes to building a successful brand, understanding your customers is only half the story; securing the right site is crucial too. That’s why we bring consumer and location insight together, giving you the power to develop and deliver exceptional experiences in properties that suit your brand. We do this by using tools and techniques such as:

  • Location analysis
  • Lease advisory
  • Property acquisition
  • International services
Find out more