It helps to know who you are dealing with. Why is one brand more successful than another in a particular location? What do the people around you spend their money on? Understanding the demographic of your location is vital when making business decisions.
Who lives within your catchment area?
How do they like to spend their leisure time — and their money?
Find out why your customers decide to buy certain products or services from you.
When they’re not at your store or restaurant, where do your customers choose to go?