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Ensure your restaurant hits the spot, every time

Mystery dining

Study your customer’s journey from start to finish

Understanding the customer journey is key to ensuring the success of your restaurant. Every touch point is an opportunity to impress, or disengage, your diners. Our carefully created questionnaires provide in depth feedback on environment, ambience, service and food quality, giving you a full 360° view of the reality of your dining experience.


We will work closely with you to understand your needs and aspirations and the outcome you want from running a Mystery Dining programme.


From approaching the venue, to paying the bill and saying goodbye, we will work with you to build a questionnaire to measure all aspects of the customer journey.


We will check every report to ensure that they meet your requirements, whether this is photos of your dishes, comment on specific elements of the service or whatever else you feel is vital to the success of your business.


We will give you data via our online portal, mobile site and bespoke summary dashboards, meaning you can see your results at the touch of a button.

Our latest customer insights

The DHSC have held a consultation suggesting that pubs and restaurants should show the calorie content of all dishes on their menus - but how will this affect operators?
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In a crowded marketplace where there are so many ways to spend your hard earned money, who is winning the battle to get you to part with your cash?
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In Crisis or Recovery?
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