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Case Study

Conquering the Coast

Inspired by the charms of the Cornish coast, Seasalt first opened their doors in Penzance in 1981. They launched their own organic cotton clothing range in 2007.

 

The challenge:

Determined to stay true to their brand’s heritage as the business expanded, Seasalt’s directors were looking to acquire retail locations in popular towns on the UK coast, initially in the South and South West. However, these rank among the most in-demand retail spaces in the country, with units rarely coming onto the market.

We’ve become Seasalt’s trusted partner when it comes to expanding their store portfolio.

Our insight:

Following a careful assessment of the situation, we knew we’d have to approach this challenge creatively. We began to track down off-market opportunities, approaching existing retailers and landlords cold.

In order to figure out where Seasalt would receive the warmest welcome, we fully immersed ourselves in the local property markets by assessing coastal areas town by town on their behalf. With a little outside-the-box thinking, we cherry-picked a selection of more unusual locations; for example, we recommended opening in the Channel Islands and secured a beautiful store in Guernsey.

Established in

1981

No. of outlets

55

The outcome:

With our careful research, strategy and persuasive negotiation skills, we’ve become Seasalt’s trusted partner when it comes to expanding their store portfolio. The brand now has branches in covetable areas right across the South of the country and are now pushing up through England as well as planning, with our help, to expand into Ireland. We continue to dig deeper into the market, opening up new opportunities and managing their existing retail property portfolio.

“An expanding retail business like ours really needs expertise like Insight’s. It’s not just their vast knowledge of the UK property market and their ability to match locations to your brand. It’s also their tenacity and sideways thinking – getting us into towns and premises that seemed impossible at the time”

Leigh Chadwick, Director

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